Pixel Types & Events: What You Can Track with Linkx.ee

Tracking pixels are only as useful as the events they capture. Linkx.ee supports a wide range of event types so you can monitor everything from page views to high-value actions like purchases or registrations.

Whether you’re using Facebook Pixel, Google Ads, LinkedIn Insight, or your own custom script, here’s what you can track.

1. Standard Events

These are predefined actions supported by most advertising platforms. They help track common user behaviours that signal interest or engagement:

• Page View
  Tracks every time a visitor lands on your page.

• Lead
  Captures form submissions or other lead-generation events.

• Purchase
  Records when a transaction is completed.

• Add to Cart
  Tracks when users show buying intent by adding items to their cart.

• Complete Registration
  Monitors successful sign-ups or onboarding steps.

2. Custom Events

If your use case goes beyond standard tracking, you can create custom events. These offer flexibility for unique interactions or business-specific actions:

• Custom Conversions
  Define what success looks like based on specific URLs or user flows.

• Value-Based Events
  Track events that include a monetary value, for example, tracking donations or subscription levels.

• Time-Based Events
  Trigger events based on time spent on the page or time-of-day behaviour.

• User Interaction Events
  Monitor actions like button clicks, scroll depth, or video plays.

Why This Matters

By using both standard and custom events, you can:

• Accurately measure ad campaign ROI

• Build stronger retargeting lists

• Improve campaign optimisation through event data

• Align analytics with specific business goals