Adding Tracking Pixels to Monitor Conversions

If you're running campaigns across Facebook, Google, or other ad networks, adding tracking pixels allows you to monitor performance, optimise your ads, and track conversions accurately. Linkx.ee supports the most widely used tracking pixels, and setup is quick.

How to Add a Tracking Pixel

1. Go to the Tracking Pixels Section
   From your dashboard, navigate to Tracking Pixels. This is where all your added pixels will be stored and managed.

2. Click "Add Pixel"
   Start the process by selecting the Add Pixel button.

3. Select a Pixel Provider
   Choose the platform you want to integrate:

   • Facebook Pixel – Ideal for Meta ad tracking and remarketing.

   • Google Adwords Conversion Pixel – Track and optimise your Google Ads campaigns.

   • LinkedIn Insight Pixel – Measure LinkedIn ad performance and audience behaviour.

   • Custom Pixel – Use your own tracking script from any third-party service.

4. Enter Pixel Details

   • Pixel ID – This is the unique identifier you get from your ad platform.

   • Pixel Name – Give your pixel a label so it’s easy to identify.

   • Event Type – Choose the kind of event you’re tracking (e.g., page view, click, form submission).

   • Conversion Value (Optional) – If your campaign has a financial goal, set a value for conversions to track ROI.

5. Click Save
   Once everything is filled in, hit Save to activate your pixel. You can now assign it to links, QR codes, or campaigns.

Why Add Pixels?

Tracking pixels help you:

• Understand how users behave after clicking your content

• Measure which platforms or audiences convert best

• Retarget visitors with personalised ads

• Improve ad spend by focusing on what works