Testing & Verifying Tracking Pixels on Linkx.ee

Once you've set up your tracking pixels, it’s essential to make sure they're working properly. Incorrect or inactive pixels can lead to missing analytics, inaccurate conversions, or poor ad optimisation. Linkx.ee supports multiple ways to test and verify pixel activity.

Here’s how to do it right.

1. Use Trusted Testing Tools

Start by using tools provided by popular advertising platforms and browsers:

• Pixel Helper (Meta)
  A browser extension that helps test Facebook Pixel events in real-time. It shows which events were fired and if any errors occurred.

• Tag Assistant (Google)
  Verifies Google Ads and Analytics tags. It helps ensure your tags are loading and firing correctly on specific pages.

• Browser Developer Tools
  Built into every browser, the developer console lets you inspect network requests to confirm pixel loads and track data sent back to the server.

2. Follow a Step-by-Step Verification Process

Even if a pixel loads, it doesn’t always mean it's tracking the right events. Here's how to confirm full functionality:

• Check Pixel Loading
  Use browser tools or tag checkers to confirm that the pixel appears on the correct page or link.

• Verify Event Firing
  Interact with the page—click links, submit forms, or complete the intended actions—and check if the right events are triggered.

• Test Conversion Tracking
  If you’ve set up conversions, simulate a real conversion event to confirm it registers in your analytics platform.

• Monitor Data Flow
  Once everything is in place, let the campaign run briefly and confirm that data is flowing into your ad or analytics dashboard correctly.

Final Tip

Make testing part of your routine setup before launching any new campaign or pixel. Verifying before going live can prevent data loss, misreporting, and missed opportunities.