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What are best practices for using analytics and tracking?

Last updated on June 11, 2025

Best Practices for Analytics & Tracking on Linkx.ee

To make the most of your tracking and reporting tools, it’s important to follow best practices that ensure accurate data, privacy compliance, and fast site performance. Whether you're running simple link campaigns or using advanced pixel integrations, these tips will help you get reliable insights without slowing things down or violating data rules.

 

1. Implementation Guidelines

Get the technical setup right from the beginning:

  • Place Pixels Correctly
    Assign tracking pixels to the right links, pages, and campaigns based on your goals.

  • Avoid Duplicate Tracking
    Make sure the same event isn’t firing twice from overlapping pixels or page loads.

  • Optimise Loading Speed
    Keep tracking lightweight to avoid delays in page performance.

  • Follow Platform Requirements
    Each ad or analytics platform has specific code placement and usage rules—be sure to follow them.

 

2. Privacy Considerations

Respect user data and stay compliant with data regulations:

  • GDPR Compliance
    Ensure you clearly inform users about data tracking and offer opt-in consent where required.

  • Cookie Consent
    If you’re using cookies for tracking, make sure users have a chance to accept or decline.

  • Data Protection
    Store only essential data and secure it according to local regulations.

  • User Privacy
    Avoid tracking personally identifiable information unless explicitly approved by the user.

 

3. Performance Tips

Keep analytics from slowing down your user experience:

  • Minimise Impact on Page Load
    Load tracking scripts after key content is rendered, or in the background where possible.

  • Use Async Loading
    Asynchronous scripts don’t block the rest of the page from loading, improving performance.

  • Implement Error Handling
    Track script failures so you’re aware when a pixel fails to load or send data.

  • Regular Maintenance
    Periodically review and update your pixels, events, and reports to ensure everything is working correctly and efficiently.

 

Following these practices will help you track more effectively, stay compliant, and maintain a smooth experience for your users.

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