Analytics & Reporting on Linkx.ee

Tracking performance is key to improving your content, optimising marketing efforts, and making informed decisions. Linkx.ee provides built-in analytics tools that help you measure link activity, QR code engagement, pixel tracking, and campaign outcomes—all in one place.

This guide explains the core metrics and reporting options available to you.

1. Key Metrics You Can Monitor

For every link, page, QR code, or campaign, you get access to clear and actionable insights:

• Event Counts
  See how many times users triggered a tracked event, such as page views, form completions, or purchases.

• Conversion Rates
  Understand how effectively your visitors are completing goals, from clicks to signups to sales.

• Revenue Tracking
  If you’ve assigned values to conversion events, you can view revenue generated by specific links or campaigns.

• ROI Measurement
  Compare the cost of running a campaign or ad to the value it generated, helping you calculate your return on investment.

2. Custom Reports for Deeper Analysis

Beyond real-time stats, Linkx.ee lets you generate and schedule custom reports tailored to your business needs:

• Event Breakdown
  View the full range of user interactions, organised by event type or source.

• Time-Based Analysis
  Analyse trends over time, daily, weekly, or monthly. to see when performance peaks.

• User Segment Analysis
  Break down results by location, device, browser, or user tag to better understand your audience.

• Campaign Performance
  Compare how different campaigns are performing based on clicks, conversions, and engagement over time.

Why It Matters

With solid analytics in place, you can:

• Identify high-performing content

• Optimise campaigns based on real data

• Adjust your strategies to reach better results

• Justify marketing decisions with measurable outcomes