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How can I track splash page performance?

Last updated on June 11, 2025

Splash Page Analytics & Performance Tracking

Knowing how your splash page is performing is just as important as designing it. With built-in analytics on Linkx.ee, You can track every interaction, monitor trends, and make informed decisions to improve results.

From view counts to conversion insights and behaviour flow, your dashboard provides a clear picture of how well your splash pages are doing—and what needs adjustment.

 

1. Key Metrics

At a glance, you’ll see the most important numbers for each splash page:

  • View Count
    Total number of visitors who saw your splash screen.

  • Conversion Rate
    The percentage of users who clicked through or completed the desired action.

  • Time on Page
    How long are visitors staying before moving on or exiting.

  • Bounce Rate
    The percentage of users who leave without interacting or continuing.

These indicators help you quickly spot which pages are working and which might need changes.

 

2. User Behaviour

For deeper insights, you can track how users interact with the elements on your splash page:

  • Click Patterns
    See which buttons or links users are clicking the most.

  • Form Completions
    Monitor how many users filled out and submitted a form.

  • Button Interactions
    Track individual CTA performance, including hover vs click.

  • Exit Points
    Understand where and when users are dropping off.

This kind of feedback helps fine-tune layout, copy, or call-to-action strategy.

 

3. A/B Testing

To make smart decisions backed by data, you can create and compare different versions of a splash page:

  • Create Variants
    Duplicate your splash page and change only one element, like the headline, CTA, or image.

  • Compare Performance
    Let the system split traffic and measure how each version performs.

  • Track Results
    See detailed reports side-by-side for each variation.

  • Optimize Content
    Choose the winner or continue testing for better performance.

A/B testing helps you iterate with confidence and improve outcomes without guessing.

 

Why Analytics Matter

Your splash page isn't just decoration—it's a tool. Analytics show you what’s working and what isn’t, so you can adjust quickly and make every visitor count. Whether you’re testing a headline or refining your visuals, these insights give you the power to improve results at every stage.

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