Targeting & Scheduling for CTA Overlays

Not every visitor needs to see the same message at the same time. With Linkx.ee’s targeting and scheduling tools, you can control who sees your overlay, when they see it, and how often. This ensures your content reaches the right audience without overwhelming or annoying them.

1. Display Rules

These rules determine how and when the overlay will be shown during a visit:

• Time-Based Display
  Show overlays only during certain hours or specific days of the week.

• Visit Frequency
  Limit how often users see the same overlay (e.g., once per session or once per week).

• User Behavior
  Trigger overlays based on interaction, like after clicking a link, scrolling, or staying on a page for a set time.

• Device Targeting
  Choose to show or hide overlays depending on whether the visitor is using a mobile, tablet, or desktop device.

2. Scheduling

Use built-in scheduling tools to automate when overlays appear and expire:

• Set Start Date
  Choose a future date for the overlay to go live.

• Set End Date
  Automatically remove the overlay once a promotion or campaign ends.

• Time of Day
  Display the overlay only during selected hours—great for time-sensitive offers.

• Day of Week
  Run weekday vs weekend campaigns with separate overlays for each.

3. Audience Targeting

Serve the right message to the right people based on contextual information:

• Geographic Location
  Target specific countries, regions, or cities. Perfect for location-based promotions.

• Device Type
  Design tailored overlays for mobile, tablet, or desktop experiences.

• Browser Type
  Adjust messaging depending on the browser being used (Chrome, Safari, Firefox, etc.).

• User Segments
  Customise overlays based on visitor history or behaviour. For example, first-time visitors can see a welcome offer, while returning users get loyalty content.

Why It Matters

When used well, targeting and scheduling improve relevance and results. You avoid showing the same message to everyone, and instead deliver content that fits each person’s context, time, and behaviour.

This keeps the user experience clean while helping you reach your goals—whether that’s collecting emails, sharing updates, or promoting time-limited deals.