What tools can include bio links?

You’ve probably seen them on Instagram, TikTok, Twitter, and everywhere else. A profile only gives you space for a single link. Bio links have become the go-to way to give followers access to your entire online world from a single page. But what kinds of tools actually support this feature? Where are bio links being used, and which tools are quietly powering them behind the scenes?

This guide is for creators, marketers, and brands who want to get smart about how bio link tools work. Whether you're running an e-commerce shop, promoting a podcast, or just trying to grow your online presence, understanding the landscape of bio link tools can help you stay ahead.

Social platforms that rely on bio link tools

Let’s start with the obvious. Social platforms are the reason bio links exist in the first place. Most major social media apps only let users include one clickable link in their bios, so creators and brands turned to tools like Linkx.ee to make that single link do more.

These platforms have become central to how people discover new products, services and creators. Because of that, your profile link carries weight. Here’s where bio links show up most often:

Instagram: Still one of the most important platforms for bio link usage. With no links allowed in feed captions, your profile bio is where traffic needs to go.
TikTok: The rise of short-form video means creators often include a single link to their merch, newsletter or latest drop.
Twitter (now X): While tweets can include links, your profile is still prime real estate for showcasing your top destinations.
YouTube: The bio link is often placed in the channel header and about section. It’s also included in the description of videos.
LinkedIn: A place for professional portfolios, landing pages, and brand sites via the single bio link.

All these platforms have their own way of limiting outbound links. That’s why bio link tools have become a staple in digital strategy.

Website builders and CMS platforms

If you're building a website and want to offer a bio link page experience as part of your content, many modern CMS tools allow you to create this easily. Some even offer templates specifically for bio links.

WordPress: With plugins and custom themes, WordPress can power full bio link pages with analytics, visuals, and even embedded media.
Webflow: A design-first builder that lets users craft highly customised link pages. It’s visual, flexible, and perfect for creative portfolios.
Squarespace: Known for clean templates and fast setup, Squarespace lets users build link-in-bio style landing pages with minimal effort.
Wix: Offers a set of widgets and integrations that make it easy to create lightweight link pages.

These aren’t traditional bio link tools, but they’re great if you want total control over design or want to host your link page under your own domain.

All-in-one link management tools

This is where platforms like Linkx.ee shine. Purpose-built tools that let you manage, organise and analyse all your important links in one place.

Linkx.ee: A modern bio link tool that goes beyond just links. You can add call-to-action overlays, use geo-targeting, track performance with built-in analytics, schedule link activation or expiry, and build full campaigns with tracking codes.
Linktree: One of the original players in this space. Offers a free and paid tier with link customisation, limited analytics, and social integrations.
Beacons: Focuses on creators and monetisation, with tools for selling products or taking donations alongside links.
Carrd: A simple site builder that some creators use for one-page bio link style pages.

These tools make it easy to create an entire branded ecosystem from one single profile link.

Email marketing and CRM tools

Your email footer is one of the most overlooked places for a good bio link. Many CRM and newsletter platforms let you build link hubs directly within your campaigns.

Mailchimp: Allows for link buttons and social hubs in templates.
ConvertKit: Popular with creators who want to link out to products, webinars or lead magnets.
Substack: Though not a traditional CRM, it includes space for a profile link and drives traffic to personal sites or bio pages.
ActiveCampaign: You can add smart links in emails that lead to curated bio pages hosted elsewhere.

Email is still one of the strongest marketing channels. Including a smart link hub in your outreach makes it easier for readers to connect with everything you offer.

E-commerce platforms

If you're selling online, having a smart link that connects people directly to your top products or campaigns is essential. Bio link tools can embed or link out to shopfronts on various e-commerce platforms.

Shopify: Many users create a bio link page that highlights a few top items or collections and links out to their Shopify storefront.
Etsy: Especially common for makers and artists. A single Linkx.ee page can highlight your shop, bestsellers, and social media.
Gumroad: Built for digital products and downloads. Often linked from creator bio pages.
BigCommerce: Slightly more enterprise-focused, but still used with bio link tools for campaign-based selling.

For many small shops, using bio links is part of their product marketing funnel.

Analytics and conversion tracking tools

Bio link tools don’t just exist in isolation. The real power comes when they plug into your existing marketing stack.

Google Analytics: With UTM parameters and link tracking, you can get granular data on where traffic comes from.
Facebook Pixel: Bio link tools like Linkx.ee let you add pixel tracking so you can retarget your visitors.
Google Tag Manager: Advanced users can insert GTM codes on bio link pages for further conversion tracking.
Mixpanel or Hotjar: When added to hosted pages or via integrations, these tools help measure what users do after clicking.

These integrations are critical if you’re treating your bio link page as more than just a static list of links.

Automation platforms

Connecting your bio link tool to automation tools can unlock serious productivity and personalisation.

Zapier: Lets you connect Linkx.ee (or similar tools) to 5,000+ other apps. Trigger automations based on link clicks or page visits.
n8n: A self-hosted open-source automation platform that pairs well with a link tracker to run custom flows.
Make (formerly Integromat): Known for its visual builder and deep integrations with marketing tools.

These platforms allow creators and marketers to go way beyond what the average user sees. You can build workflows that respond to how people interact with your links.

Design tools and visual builders

Good design still matters. Tools that let you customise the look and feel of your link page have a big role in user engagement.

Canva: Not just for social posts anymore. Some users design entire mini landing pages in Canva and link to them.
Figma: More for prototyping, but used by advanced teams designing custom link hubs.
Adobe Express: A beginner-friendly tool for building graphics and visuals that get added to bio pages.

People click more often when your link page feels aligned with your brand. These tools help you own that experience.

Video and content hosting tools

Video creators also use bio link tools to surface content from video-first platforms.

YouTube: Your channel bio and each video description are perfect places for your Linkx.ee page.
Vimeo: For polished professional reels.
Twitch: Many streamers share their Linkx.ee or similar links in their channel descriptions and overlays.
Substack or Medium: For long-form content that needs discovery and indexing alongside other link destinations.

If you’re creating content across formats, the bio link becomes the connector.

Bio link tools aren’t just one type of software. They live at the centre of your digital presence, supported by many other categories of tools. They sit in your social profiles, plug into your email and analytics, and connect to ecommerce and automation flows.

Knowing what tools can include and extend bio link functionality is key to building a smarter presence online. The more you understand what’s under the hood, the more powerful your single bio link becomes.